Workshop #2.1: Delivering value by Connecting Society with Business: The case of BT

Trainer: John Perkins, Programme Manager Sustainable Business Team, BT plc

Mission

To share BT’s learning from (a) measuring the social value of being online and (b) how we link this into valuable information for our business and stakeholders.

Target group

  • Those with expertise in measuring or delivering social / economic value but who are looking to link that to business value
  • Those with knowledge of ICT / the internet / the benefits of having digital skills and being on line
  • Those working to help disadvantaged groups

Training results

  • Increased awareness of how to translate social value into business intelligence
  • Increased awareness of social impact measurement relative to the benefits of being on line and having digital skills
  • Shared knowledge of best practice in using social impact measurement for digital skills and related projects

Required knowledge

  • Awareness of social value measurement principles
  • Some knowledge of the benefits that can be gained by being online

Draft Agenda

  • Introduction – John Perkins / BT / Delivering Our Purpose
  • BT’s work on digital inclusion (‘DI’) with the socially disadvantaged
  • How BT’s work on DI links to measuring social value and why this is important
  • Howe we translate social value measures and data from our DI projects into effective business intelligence o Case study of BT basic broadband launch
  • Lessons learned
  • Next steps